I actually believe advertising is a lot more responsible in society than most people think. I probably have a skewed view, but still I do not think people give it enough credit. I define responsible advertising as a message presented to people with a truthful, accountable meaning. That is where I believe I differ. I think an ad does not have to be "good" to be socially responsible. An ad could be for condoms, but if it tells the truth and provides information to the consumer without deceiving them, then how is it not socially responsible?
Also, it does not need to be "green" or or a social cause, I think most people jump to this as a plausible definition. The problem is some people can turn people against anything, and that is why some advertising has gotten a bad reputation. It always perplexes me that people can be so unreasonable. I think it comes to me naturally because I think of myself as a morally sound person and I know what I stand for. It is a no brainer to me that all advertising should be responsible and since we know that is effects so many people, why is it so hard to make an ad accountable for what it represents?
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