SUPERBOWL COMMERCIAL

Venables Bell & Partners, San Francisco

This is my favorite Superbowl commercial for this year. I think it was witty and creative, but also very relevant to the times. At first when I saw this spot, I thought of all the movies with road blocks, like Twister. That would be a vertical intertextual connection, because Twister is a movie and this is an ad. I also thought of all the crime show on television and the show cheap comical show Cheaters. The Green Police come out of no where and then just get the criminal, this would also be a vertical connection. The first few seconds reminded me of the 7/11 commercials where the cashier is smiling and is being overly nice; that would be a horizontal connection. I was actually at the Superbowl, so I did not get a chance to watch each commercial as it aired. I went home and watched them online the following Tuesday. In our ethics class we talked about this ad and how it applies, because of this somewhat bias opinion to the ad I had a tertiary intertextual connection present. The way the class spoke about that spot, made my view a little tainted. The entire commercial had a vibe to it of a party getting busted, I believe this would be a vertical connection too. There were not that many horizontal connections presented to me from this ad, that is one of the reasons the ad resonated so well. It had never been done before.